SWOT Analyse – Simple Idiots Guide: Templates, Examples & Help

We can help you SWOT Analyse your project or your idea. Here are some simple templates and guides to help you with SWOT, with examples.

SWOT Matrix template: Strengths, Weaknesses, Opportunities, Threats

The SWOT Analyse Template Pack

SWOT is part of Management Jargon, but is pretty useful for fast assessment of lots of ideas.

What EXACTLY Does SWOT Analyse Mean?

While thinking about your idea,… S.W.O.T. stands for:

  1. Strengths – What things are GOOD?
  2. Weaknesses – …and what things are BAD?
  3. Opportunities – Does it open up areas which are GOOD?
  4. Threats – Are there things that MESS IT UP?


Because you are forced to by your manager, or because you want a light weight tool that sounds cool.

SWOT Template Examples

The Strategic SWOT Template Collection includes our most successful SWOT templates at a discount of 55%: Strengths, Weaknesses, Opportunities, &…

This Simple SWOT Template is an easy to edit SWOT layout. Add to presentation and add your Strengths, Weaknesses, Opportunities…

This SWOT Analysis Templates collection features 24 Powerpoint guidance and template slides: cheat sheet, list, prioritisation, actions, and SWOT Plan.

Some Ideas to Help you SWOT Analyse

Here are some prompts for your SWOT.


  • Patents?
  • Strong brand name?
  • Good reputation among customers?
  • Many product lines?
  • Broad market coverage?
  • Manufacturing competence?
  • Good marketing skills?
  • Good materials management systems?
  • R&D skills and leadership?
  • Information system competencies
  • .. more available from our SWOT analysis template discount bundle


  • Obsolete, narrow product lines?
  • Rising manufacturing costs?
  • Decline in R&D innovations?
  • Poor marketing skills?
  • Poor materials management systems?
  • Poor reputation?
  • High cost structure?
  • Loss of customer good will?
  • Inadequate information systems?
  • Inadequate human resources?
  • Lack of access to distribution channels?
  • .. more available from our SWOT analysis template discount bundle


  • Expand core business(es)?
  • Exploit new market segments?
  • Arrival of new technologies?
  • Removal of international trade barriers?
  • Exploit unfulfilled customer need?
  • Widen new market segments?
  • Extend cost or differentiation advantage?
  • Diversify into new growth businesses?
  • … more available from our SWOT analysis template discount bundle


  • Attacks on core business(es)?
  • Increases in domestic competition?
  • Shift in consumer tastes?
  • Emergence of substitute products?
  • New regulations?
  • Increased trade barriers?
  • Increases in foreign competition?
  • Change in consumer taste?
  • Fall in barriers to entry?
  • Rise in new or substitute products?
  • … more available from our SWOT analysis template discount bundle

Published :

Last Updated : April 6th, 2016