This Powerpoint Marketing Plan Template includes:
- Executive Summary.
- Tabular format.
- Quick overview of the Marketing Plan:
- Target Customer.
- Marketing Rollout Plan – activities by Medium.
- Guidance slide.
- Four Workstreams; rename them to suit your needs!
- TV & FILM.
- SOCIAL MEDIA.
- MOBILE ADS.
- Legend, showing status of the activity units by colour coding.
- Timeline, using a Keynote table, so that it is easily editable.
- Conversion Funnel Product & Customer Plan: AICA
- Plots product team plans against expected customer outcome.
- Shows graduation through a conversion funnel; rename to suit your needs!
- Shows Customer AICA: Aware, Interested, Consume, Advocate
- Conversion KPI Roadmap format.
- KPI figures at each stage of the timeline and conversion funnel.
- “Team” workstream for milestones and key deliveries.
- Simple timeline.
This template also includes Guidance Notes, on slides with yellow & black stripes.