Powerpoint Marketing Plan Template with Conversion Funnel

This Powerpoint Marketing Plan Template includes:

1. Executive Summary.
   1. Tabular format.
   2. Quick overview of the Marketing Plan:
      1. Objectives.
      2. Target Customer.
      3. Risks.
      4. Issues.
      5. Dependencies.
2. Marketing Rollout Plan – activities by Medium.
   1. Guidance slide.
   2. Four Workstreams; rename them to suit your needs!
      1. TV & FILM.
      2. SOCIAL MEDIA.
      3. PRINT.
      4. MOBILE ADS.
   3. Legend, showing status of the activity units by colour coding.
   4. Timeline, using a Keynote table, so that it is easily editable.
3. Conversion Funnel Product & Customer Plan: AICA
   1. Plots product team plans against expected customer outcome.
   2. Shows graduation through a conversion funnel; rename to suit your needs!
   3. Shows Customer AICA: Aware, Interested, Consume, Advocate
4. Conversion KPI Roadmap format.
   1. KPI figures at each stage of the timeline and conversion funnel.
   2. “Team” workstream for milestones and key deliveries.
   3. Simple timeline.

Also available in KEYNOTE FORMAT (for use on a Mac / iOS).

This template also includes Guidance Notes, on slides with yellow & black stripes.