STEEPLED Analysis PPT – Cheat Sheet Updated for 2024
This STEEPLED Analysis PPT with Cheat Sheet enables you to brainstorm and workshop all aspects of your product or service, in your exact market setting. The cheat sheets enable you to prompt your teams’ thinking in each STEEPLED factor area so that you can maximise your chances of successful market fit.
STEEPLED Analysis
STEEPLED is an augmented version of the standard PESTEL analysis to explore environmental factors that may impact your products or services, in order to be more contextually aware when you go to market.
The purpose of using STEEPLED over PESTEL or STEEPLE is to go more deeply into target customer demographic analysis, so that you can inform your product or service design.
STEEPLED Definition
- S = Social.
- T = Technological.
- E = Economical.
- E = Environmental.
- P = Political.
- L = Legal.
- E = Ethical.
- D = Demographic – Focus on age, location, economic and social subsegment status.
STEEPLED PPT Template Contents
- Cheat Sheet for 2020.
- STEEPLED Cheat Sheet updated for 2022.
- New STEEPLED Factors for 2024, with some detail.
- Ethical Factors for 2024.
- Demographic Factors for 2024.
- Demographic Matrix by global region.
- Full STEEPLED Factors, updated for 2024.
- STEEPLED Opportunities and Threats workshop template.