How do I develop new Business Opportunities?

Help with the research, development, creation and presentation of new business opportunities.

Summary

  1. Be clear about your differentiator; what are your core product advantages?
  2. Brainstorm for opportunities around your current customers; who is nearby? who else might you reach?
  3. Brainstorm for opportunities around your current featureset; what small investments might yield large benefits?
  4. Work up the ideas that are feasible; which scenarios could you deliver, and how would you do it?
  5. Prioritise these ideas into a plan of action; which of the above should you do? in which order?
  6. ACT; roll it out.

More detail

  1. Be clear about your differentiator
    1. what are your core product advantages?
    2. Many entrepreneurs mistakenly feel that they should be able to deliver everything that the “big players” do. Do not fall into this trap – it is not the case.
    3. Focus on your differentiators: specialisation is your key asset and advantage
  2. Brainstorm for opportunities around your current customers.
    1. With your specialisation in mind, who else might you reach?
    2. Are there similar customers in other geographical regions?
  3. Brainstorm for opportunities around your current featureset.
    1. what small investments in might yield large benefits?
    2. if you are a small business, you can change rapidly, and this is an advantage.
  4. Work up the ideas that are feasible;
    1. which of the ideas developed from the above could be delivered?
    2. how would you do it?
    3. put a simple plan in place.
  5. Prioritise these plans into a Backlog;
    1. which of the above should you do?
    2. in which order?
    3. Prioritise.
  6. ACT
    1. roll it out. Do it.

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By . Published: 2009/12/02 3:04:15 PM, Last Updated: 2016/04/10 5:20:33 PM

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