I have been asked to setup a marketing "conversion funnel" and am not sure how to do it. What's required?
- Establish 3 to 5 key stages that your relationship with your customer goes through.
- This should start from first contact, include intermediate stages, and finish with your ultimate objective – e.g. “Purchase product”.
- Arrange these stages into a linear process; 1, 2, 3, 4, 5
- Research and establish how to measure and report the customer engagement at each stage.
That is your “Conversion Funnel”; you can now measure the % of customers that “Convert” from start to finish, and importantly you can monitor where you “Leak” customers along the way.
By Business Documents UK Ltd Team . Published: 2016/05/19 2:02:56 PM, Last Updated: 2016/05/19 2:02:56 PM Answer URL
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