How do I present a Marketing conversion funnel?

I have been asked to setup a marketing "conversion funnel" and am not sure how to do it. What's required?

Summary

  1. Establish 3 to 5 key stages that your relationship with your customer goes through.
  2. This should start from first contact, include intermediate stages, and finish with your ultimate objective – e.g. “Purchase product”.
  3. Arrange these stages into a linear process; 1, 2, 3, 4, 5
  4. Research and establish how to measure and report the customer engagement at each stage.

That is your “Conversion Funnel”; you can now measure the % of customers that “Convert” from start to finish, and importantly you can monitor where you “Leak” customers along the way.

More detail

There are many ways to approach “Conversion Funnels”. There are also many different views on how much you should rely on them,…

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By . Published: 2016/05/19 2:02:56 PM, Last Updated: 2016/05/19 2:02:56 PM

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