How do I run a SWOT Analysis workshop?

Here is one approach that has worked for us:-
1. Run a brainstorm to get items for each SWOT area: Strengths, Weaknesses, Opportunities, Threats.
2. Prioritise each of these 4 lists (one for each of S.W.O.T.) as a team so that you have your most important SWOT items first.
3. Take the top 5 items from each of your 4 lists.
4. Work out a 3-point action plan for each item.
There you are – you have a SWOT analysis, and an action plan!

Use a SWOT cheat sheet to help prompt your team for areas to explore. For each of the areas – Strengths, Weaknesses, Opportunities, Threats – there are standard prompts to get you thinking.