What’s new for Digital Transformation in 2022?

1. Increased commoditization of marketing tech : Single customer view, 1st person data etc.
2. Increasing use of AI for curation and creative tasks (see Jarvis et al).
3. Increasing use of AI (artificial intelligence) for automation.
4. Decreased use of “Enterprise” software; people no longer trust the “big bang” expensive deployments.

While digital transformation has always been a people-led process, there is now a huge emphasis on facilitating new value delivery by enabling staff and teams through innovative knowledge management processes.

1. Knowledge Graphs.
2. Predictive analytics (Machine learning and AI).
3. Customer Data Platforms (for B2C and D2C businesses, and some B2B businesses).
4. Data Mesh & Data Fabric patterns.
5. Tools and SaaS to help create training corpora for AI systems.

Digital Transformation is the move from classic, siloed, person-centric business processes to connected, data-led, digital business processes.

1. A simple, shared vision that answers “What does good look like?”
2. Rapid delivery of new value: Launch quick, launch early.
3. A commitment to ongoing innovation.
4. An agile delivery philosophy to enable continuous improvement.
5. A move from document-led to data-led.

1. The shift from manual processes to machine-supported processes.
2. Transformation from document-led processes to data-led processes.
3. A move from information being stored in people’s heads and local documents into metadata enabled knowledge management systems.
4. Reorganization of org structures, departments, and teams to better support new processes.
5. Some elements of human stress, due to accelerated change on many levels.

A. Focus on a simple, shared vision. Keep it visible, and make sure it facilitates rapid decisions.
B. Launch new capabilities early and frequently, to show there is movement and new value.
C. Hold regular innovation events focused on your challenges to engage everyone.
D. Use in-house teams to create new elements

No! Digital Transformation is about making more of your talented teams by using data and technology to do the heavy lifting. It enables your experts to operate more enjoyably and efficiently, and to spend more time using their talent to make a difference!