What? Do you mean Pestle and Mortar?
No we don’t. PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental. It’s a well established way of a business or enterprise to track the wider environment in which they are operating in.
Is it still relevant?
Yes. Well mostly – there has been some debate about that. The problem is that if you undertake the analysis work once you tend to not review it for awhile so it feels static despite the world changing fast. Other methods have been suggested; STEEPLE being one (Social, Technological, Economic, Environmental, Political, Legal and Ethical)
I get confused between what falls into what category.
Us too!
The main challenge is keeping your PESTLE current!
As long as you cover all factors in your project, AND KEEP IT CURRENT then you are doing very well. Some points can be argued into different areas of the PESTLE, and if this is the kind of discussion going on over your PESTLE document, then you have covered all the important points.
Some examples might help.
Of course. Here we go:
Example PESTLE items
Political – If an election is due and there is public pressure to reduce spending in an area where traditionally there are government subsidies this is a factor!
Economic – Oil prices hit a low; if your business has heavy transportation costs this will start to help.
Social – The rise of E-cigarettes is seen as a healthier and more socially acceptable alternative to traditional cigarettes
Technological – Back to E-cigarettes – the technology behind them (essentially a delivery system) allowed the industry to explode.
Legal – Unless the above were to be made illegal
Environmental – European short-fall of snow affecting ski resorts the most obvious example
Anything else to know?
Yes.
PESTLE documents and guides for further use can be found here:
Comparison Template
A stylish PowerPoint comparison template which lets you quickly and effectively show the difference between different companies or products.
PESTLE Cheat Sheet
Our PESTLE Cheat Sheet has been used in 100s of countries to support PESTLE workshops and market planning. It includes…
RAG Status Template PowerPoint
The RAG Status Template provides a range of RAG formats so that you can communicate project risk levels - Red,…
Project Handover PowerPoint
This captures the key elements of a project so you can deliver a smooth handover.
Transition Plan Powerpoint
This Transition Plan Powerpoint template is the perfect way to show your plans and important business milestones. Show worksteams, milestones,…
Business Roadmap Template
This Business Roadmap Template includes business planning Workstreams, risk level, SWOT, PESTLE, Timeline, Milestones and two different styles so that…
Project Status Report Template Discount Bundle (PPT & Excel)
All of our Project Status Report Template formats in one discount package. Enjoy our professional formats for delivery status, risk…
Google Sheets Compatible Roadmap Template (Excel)
This Google Sheets Roadmap Template can be uploaded and used on Google Drive (G Suite) for business, so that you…
Supply Chain and Procurement Management (Powerpoint)
A guide to supply chain and procurement activity to enable cost control of a supply chain. Provides an overview and…
Transition Status Report Template (Excel)
The Transition Status Report Template helps you keep track of your critical transition tasks, so that you can manage risk,…
Consultant License Extension
This license is for our customers who are involved in consultancy, and would like to use our templates as part…
Digital Transformation Templates – Discount Bundle
This selection of Digital Transformation Templates includes formats that have been used in over 120 countries by more than 5000…
Risk Log and Transition Management Template Deal (PPT & Excel)
This Risk Log and Transition Management Template Pack provides professional risk logs, and transition planning tools. Download at more than…
Supply Chain Cost Template (PowerPoint)
A step by step guide showing you how to establish and present your supply chain costs and how to start…
Excel Transition Plan Template
The Microsoft Excel Transition Plan Template presents your transition in simple roadmap graphic, so that anyone can understand it rapidly.…
Simple Risk Log Template (Excel & Google Sheets)
This Simple Risk Log Template helps you to list your risks, track them, and see the summary status on the…
Strategy On One Page – Powerpoint Template
Do you need to present your strategy on one page? Do you need to communicate it 5 minutes? This template…
Gantt Chart Excel Template
Create a gantt chart in Microsoft Excel quickly with this Gantt Chart Excel Template. It includes 12 month, 18 month…