What is STEEPLED Analysis and how do I do it?

STEEPLED Analysis examines a product or business’ external factors, grouped by:
S = Social.
T = Technological.
E = Economical.
E = Environmental.
P = Political.
L = Legal.
E = Ethical.
D = Demographic.

The only difference is that STEEPLED includes the “D” for “Demographic”. There is some overlap between Social and Demographic, but the “Demographic” has more focus on age, location, and economic factors.

Use STEEPLED analysis to give a more rigorous analysis of geographic, age, and economic factors. You can explore the matrix of factors across geographies and age groups.

If you have a product or service that will be marketed across multiple regions, a STEEPLED analysis is more helpful than a STEEPLE or PESTLE because it helps you explore these factors. It also helps because there are multiple combinations of factors involved,

Use a STEEPLED Cheat Sheet to help you and your team explore each area of factors. For the Demographic section, you should use a matrix to explore factors across geographic regions, age groups, and socioeconomic segments.