The PESTEL model is an analysis process to help Marketers, Strategists and Product Managers manage threats and discover opportunities.
The PESTEL Model stands for Political, Economic, Social, Technological, Environmental, and Legal.
1. For each of the PESTEL areas, brainstorm a list of FACTORS – i.e. things that affect your project.
2. Organise each area into a prioritized list; a list for Political, a list for Economic, etc.
3. Take the top e.g. 6 items in each of the 6 lists, and score the impact.
4. Arrange the findings in a 1-side document format, so that your teams can hold these factors in mind.
PESTEL is a model used to analyze external factors for a product or service. It stands for the six categories: Political, Economic, Social, Technological, Environmental, and Legal.
You can use a PESTEL Cheat Sheet, or a PESTEL workshop template to help you with the process, so that you don’t waste time, and can learn from other peoples’ expertise.
PESTEL Analysis – Look at your macro-environmental factors!
PESTEL Analysis is an examination of the macro environment and external factors to help us understand the context and pressures for a Product, Project, Business Area, or Organisation – e.g. including unemployment factors.
It helps us understand the situation our Product operates in, by describing “Factors”.
It involves investigating 6 areas – Political, Economic, Social, Technological, Environmental, and Legal – that make the acronym PESTEL.
Take PESTEL further – don’t just make lists!!
Don’t just explore the PESTEL headings to create your analysis – that is what everyone does, and leads to suboptimal analyses! We would advise taking it one step further, by prioritizing and then scoring the impact of each of your factors, in order to best inform your plans and keep your team aware of its operating environment.
See how the scoring works in this example:
Scoring the impact of your PESTEL factors informs your PESTEL product strategy
- Brainstorm the FACTORS:
- Political
- Economic
- Social,
- Technological
- Environmental
- Legal
- Prioritise:
- Organize the list of items you have made for each area with the most important at the top.
- Don’t spend too long at this stage.
- Just make rapid lists.
- Focus on the most important:
- Take the top 6 items in each of the 6 lists.
- Score the impact: Low, Medium, or High.
- Present it:
- Arrange the findings in a 1-side document format.
- Use a pestle analysis template
- Promote it, so that your team bears these factors in mind.
Other areas to check when you are brainstorming: Unemployment rates, social factors, interest rates, trade restrictions, carbon footprint, and disposable income.
Are you short on time?
Use these templates to help with this Best Practice:
PESTLE Cheat Sheet 2023
Our PESTLE Cheat Sheet 2023 has been used by 1000s of consultants to support PESTLE workshops and market planning. It includes updated from 2019 through 2023.
See: PESTLE Cheat Sheet 2023STEEPLE Cheat Sheet (2022)
Use this STEEPLE Cheat Sheet PowerPoint so that you can create your analysis rapidly. Ideal for virtual workshops too. Includes updated factors relevant to 2021.
See: STEEPLE Cheat Sheet (2022)PESTLE Product Strategy Template (PowerPoint)
This PESTLE Product Strategy template helps inform your product roadmap with PESTLE analysis. Includes a selection of professional PESTLE Powerpoint Slides.
See: PESTLE Product Strategy Template (PowerPoint)Product Plan Template: Roadmaps, SWOT & PESTLE (Powerpoint)
This Powerpoint Product Plan template includes 5 SWOT analysis, 6 PESTLE analysis, and 5 Product Roadmap formats to show plans with SWOT & PESTLE factors.
See: Product Plan Template: Roadmaps, SWOT & PESTLE (Powerpoint)Business Topics that support this Best Practice
PESTLE Analysis Templates
STEEPLED Analysis Template with Cheat Sheet and Workshop PPT
STEEPLED Analysis Template with Cheat Sheet and Workshop is the perfect PPT for professionals who want to explore the latest trends in market research. The cheat sheet provides an overview of the STEEPLED framework, and the workshop template helps you to apply it in a team setting.
See: STEEPLED Analysis Template with Cheat Sheet and Workshop PPTPESTLE Cheat Sheet 2023
Our PESTLE Cheat Sheet 2023 has been used by 1000s of consultants to support PESTLE workshops and market planning. It includes updated from 2019 through 2023.
See: PESTLE Cheat Sheet 2023Business Roadmap Template
This Business Roadmap Template includes business planning Workstreams, risk level, SWOT, PESTLE, Timeline, Milestones and two different styles so that you can present your roadmap professionally with Powerpoint.
See: Business Roadmap TemplatePowerpoint Innovation Project Transfer Template
Four professional templates to help plan and present an Innovation Transfer Project. Move your Product Prototype through to Production “Business As Usual”.
See: Powerpoint Innovation Project Transfer TemplateStrategic Analysis
STEEPLED Analysis Template with Cheat Sheet and Workshop PPT
STEEPLED Analysis Template with Cheat Sheet and Workshop is the perfect PPT for professionals who want to explore the latest trends in market research. The cheat sheet provides an overview of the STEEPLED framework, and the workshop template helps you to apply it in a team setting.
See: STEEPLED Analysis Template with Cheat Sheet and Workshop PPTStrategic Planning Tools – Discount Bundle
These strategic planning tools formats have been refined by our professionals through years of experience, so that you can save time and make your planning, reporting, and communication as impressive as possible, rapidly.
See: Strategic Planning Tools – Discount BundleStrategy On One Page – Powerpoint Template
Do you need to present your strategy on one page? Do you need to communicate it 5 minutes? This template includes five one-page strategy formats. It helps you focus the message and deliver your strategy story.
See: Strategy On One Page – Powerpoint TemplatePESTLE / STEEPLE / PESTELE / STEEPLED Template Formats
STEEPLED Analysis Template with Cheat Sheet and Workshop PPT
STEEPLED Analysis Template with Cheat Sheet and Workshop is the perfect PPT for professionals who want to explore the latest trends in market research. The cheat sheet provides an overview of the STEEPLED framework, and the workshop template helps you to apply it in a team setting.
See: STEEPLED Analysis Template with Cheat Sheet and Workshop PPTStrategic Planning Tools – Discount Bundle
These strategic planning tools formats have been refined by our professionals through years of experience, so that you can save time and make your planning, reporting, and communication as impressive as possible, rapidly.
See: Strategic Planning Tools – Discount BundleSTEEPLE Cheat Sheet (2022)
Use this STEEPLE Cheat Sheet PowerPoint so that you can create your analysis rapidly. Ideal for virtual workshops too. Includes updated factors relevant to 2021.
See: STEEPLE Cheat Sheet (2022)PESTLE Cheat Sheet 2023
Our PESTLE Cheat Sheet 2023 has been used by 1000s of consultants to support PESTLE workshops and market planning. It includes updated from 2019 through 2023.
See: PESTLE Cheat Sheet 2023