How do I do a PESTEL Analysis?

The PESTEL model is an analysis process to help Marketers, Strategists and Product Managers manage threats and discover opportunities.

The PESTEL Model stands for Political, Economic, Social, Technological, Environmental, and Legal.

How do I do a PESTEL Analysis?

1. For each of the PESTEL areas, brainstorm a list of FACTORS – i.e. things that affect your project.
2. Organise each area into a prioritised list; a list for Political, a list for Economic, etc.
3. Take the top e.g. 6 items in each of the 6 lists, and score the impact.
4. Arrange the findings onto a 1-side document format, so that your teams can hold these factors in mind.
 

What is the PESTEL model?

PESTEL is a model used to analyse external factors for a product or service. It stands for the six categories: Political, Economic, Social, Technological, Environmental, and Legal.

PESTEL Analysis – Look at your macro-environmental factors!

PESTEL Analysis is an examination of macro environment and external factors to help us understand the context and pressures for a Product, Project, Business Area or Organisation – e.g. including unemployment factors.
PESTEL helps us understand the situation our Product operates in, by describing “Factors”.
It involves investigating 6 areas – Political, Economic, Social, Technological, Environmental, and Legal – that make the acronym PESTEL.

Take PESTEL further – don’t just make lists!!

Most accounts of PESTEL analysis involve exploring these areas to make lists of factors that are relevant.

We would advise taking it 1 step further, prioritising and then scoring the impact of your factors, in order to best inform your plans and keep your team aware of its operating environment. Use a pestle analysis template.

Plotting the impact of your PESTEL factors informs your PESTEL Product Strategy
Plotting the impact of your PESTEL factors informs your PESTEL Product Strategy

  1. Brainstorm the FACTORS:
    1. Political
    2. Economic
    3. Social,
    4. Technological
    5. Environmental
    6. Legal
  2. Prioritise:
    1. Organise the list of items you have made for each area with most important at the top.
    2. Don’t spend too long at this stage.
    3. Just make rapid lists.
  3. Focus on the most important:
    1. Take the top 6 items in each of the 6 lists.
    2. Score the impact: Low, Medium, High.
  4. Present it:
    1. Arrange the findings onto a 1-side document format.
    2. Use a pestle analysis template
    3. Promote it, so that your team bears these factors in mind.

Other areas to check when you are brainstorming: unemployment rates, social factors, interest rates, trade restrictions, carbon footprint, disposable income.

Are you short on time?

Use these templates to help with this Best Practice:

Business Roadmap Template

This Business Roadmap Template includes business planning Workstreams, risk level, SWOT, PESTLE, Timeline, Milestones and two different styles so that you can present your roadmap professionally with Powerpoint.

See: Business Roadmap Template

PESTLE Product Strategy Template (PowerPoint)

This PESTLE Product Strategy template helps inform your product roadmap with PESTLE analysis. Includes a selection of professional PESTLE Powerpoint Slides.

See: PESTLE Product Strategy Template (PowerPoint)

Product Plan Template: Roadmaps, SWOT & PESTLE (Powerpoint)

This Powerpoint Product Plan template includes 5 SWOT analysis, 6 PESTLE analysis, and 5 Product Roadmap formats to show plans with SWOT & PESTLE factors.

See: Product Plan Template: Roadmaps, SWOT & PESTLE (Powerpoint)

PESTLE Cheat Sheet

Our PESTLE Cheat Sheet has been used in 100s of countries to support PESTLE workshops and market planning. It includes updated factors relevant to 2020 and 2021

See: PESTLE Cheat Sheet

STEEPLE Cheat Sheet (2022)

Use this STEEPLE Cheat Sheet PowerPoint so that you can create your analysis rapidly. Ideal for virtual workshops too. Includes updated factors relevant to 2021.

See: STEEPLE Cheat Sheet (2022)

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PESTLE Analysis Templates

STEEPLED Analysis Template with Cheat Sheet and Workshop PPT

STEEPLED Analysis Template with Cheat Sheet and Workshop is the perfect PPT for professionals who want to explore the latest trends in market research. The cheat sheet provides an overview of the STEEPLED framework, and the workshop template helps you to apply it in a team setting.

See: STEEPLED Analysis Template with Cheat Sheet and Workshop PPT

PESTLE Cheat Sheet

Our PESTLE Cheat Sheet has been used in 100s of countries to support PESTLE workshops and market planning. It includes updated factors relevant to 2020 and 2021

See: PESTLE Cheat Sheet

Business Roadmap Template

This Business Roadmap Template includes business planning Workstreams, risk level, SWOT, PESTLE, Timeline, Milestones and two different styles so that you can present your roadmap professionally with Powerpoint.

See: Business Roadmap Template

Powerpoint Innovation Project Transfer Template

Four professional templates to help plan and present an Innovation Transfer Project. Move your Product Prototype through to Production “Business As Usual”.

See: Powerpoint Innovation Project Transfer Template
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Strategic Analysis

STEEPLED Analysis Template with Cheat Sheet and Workshop PPT

STEEPLED Analysis Template with Cheat Sheet and Workshop is the perfect PPT for professionals who want to explore the latest trends in market research. The cheat sheet provides an overview of the STEEPLED framework, and the workshop template helps you to apply it in a team setting.

See: STEEPLED Analysis Template with Cheat Sheet and Workshop PPT

Strategic Planning Tools – Discount Bundle

These strategic planning tools formats have been refined by our professionals through years of experience, so that you can save time and make your planning, reporting, and communication as impressive as possible, rapidly.

See: Strategic Planning Tools – Discount Bundle

Strategy On One Page – Powerpoint Template

Do you need to present your strategy on one page? Do you need to communicate it 5 minutes? This template includes five one-page strategy formats. It helps you focus the message and deliver your strategy story.

See: Strategy On One Page – Powerpoint Template
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PESTLE / STEEPLE / PESTELE / STEEPLED Template Formats

STEEPLED Analysis Template with Cheat Sheet and Workshop PPT

STEEPLED Analysis Template with Cheat Sheet and Workshop is the perfect PPT for professionals who want to explore the latest trends in market research. The cheat sheet provides an overview of the STEEPLED framework, and the workshop template helps you to apply it in a team setting.

See: STEEPLED Analysis Template with Cheat Sheet and Workshop PPT

Strategic Planning Tools – Discount Bundle

These strategic planning tools formats have been refined by our professionals through years of experience, so that you can save time and make your planning, reporting, and communication as impressive as possible, rapidly.

See: Strategic Planning Tools – Discount Bundle

STEEPLE Cheat Sheet (2022)

Use this STEEPLE Cheat Sheet PowerPoint so that you can create your analysis rapidly. Ideal for virtual workshops too. Includes updated factors relevant to 2021.

See: STEEPLE Cheat Sheet (2022)

PESTLE Cheat Sheet

Our PESTLE Cheat Sheet has been used in 100s of countries to support PESTLE workshops and market planning. It includes updated factors relevant to 2020 and 2021

See: PESTLE Cheat Sheet
See all PESTLE / STEEPLE / PESTELE / STEEPLED Template Formats

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Created : 2020-08-23 16:23:12
Modified : 2022-05-20 12:39:59