To excite your team, to focus your sponsors, and to push for success, what works?
- Wherever possible, establish these items together with your team.
- Set out your Vision: The inspirational shining mission.
- Set out your Product Principles: How you will achieve the Vision.
- Set out your Goals: The key objectives your Product must deliver to.
- Show your plans: Use a Roadmap format.
- Get Buy-in: Tell your team how they are all essential to making the Product a reality.
- Embrace the Risks: Be open, show the risks and issues, and ask for help.
By Jeff Armstrong . Published: 2014/04/18 9:39:34 AM, Last Updated: 2016/05/09 7:07:06 PM Answer URL
- Do it with your Team.
- Wherever possible, you should put the following items together with your team involved.
- Set out your Vision: The inspirational mission statement that galvanises the team. This should:
- Generate a sense of excitement.
- Be extremely ambitious.
- Address a real customer need.
- Set out your Principles: How you & your team will achieve the product Vision?
- Set out your Goals: Show the key objectives your Product must achieve.
- Who is going to buy the product – the target customer?
- What real needs will the product address?
- Which product attributes are critical to satisfy the needs selected, and therefore for the success of the product?
- How does the product compare against existing products, both from competitors and the same company?
- What are the product’s unique selling points?
- What is the target timeframe and budget to develop and launch the product?
- Show the plan: Use a Roadmap format.
- Roadmaps are a great way to communicate plans quickly.
- GANTT charts can be too detailed to achieve immediate understanding.
- Emphasise your Agile approach, and the prioritisation and iterative framework.
- Get buy-in: Everyone must understand how important they are.
- Tell your team how they are instrumental in making the Product a reality.
- Talk through and adjust the plan with your team.
- Assuming you are using an Agile approach, get buy-in for an iterative and prioritised approach – i.e. you cannot deliver everyone’s dreams, just the top priorities.
- Embrace the Risks & Share the challenges: Be open, show the risks and issues, and ask for help
- This is a great way to pull the team together.
- e.g. “This is not easy, we have to overcome x, y & z together!”
- This is also a good way to stimulate innovative ideas.
- Ensure your stakeholders are aware of the risks.