How do I create an effective product strategy, quickly?

Good Strategy - templates and tips

A good Product Strategy is simple and focused. Whatever your product is, and whatever pain points it solves, focus on your strengths.

How do I create an effective product strategy, quickly?

1. Do it as a team: take these steps together with your team.
2. Answer this: “Where are we?”: Define the status of your product, its place in the market. You can use a SWOT, or a PORTERS, and summarize the state of the market.
3. Answer this: “What is our best guiding policy to conquer the market?”: Where are the opportunities? Where should you focus.
4. Answer this: “What are the immediate actions we must prioritize to address points 2 and 3 above?”. This is your immediate action list!
5. GO!

What bad strategy approaches should I avoid?

1. Avoid jargon that doesn’t actually guide decisions or directions. Test your strategy out on friends and colleagues – does it give a clear idea of what your company should do?
2. Avoid mission statements or vision statements that just talk about profit and growth. This is not strategic.
3. Avoid the “If we all work really hard, we will prevail” strategy.

What are the two principles of product success?

These two principles will ensure your best chances of success:-
1. Focus all of your effort on building the elements that are your expertise, and that differentiate you from the competition. All effort here will accelerate your advantage.
2. Buy-in, or partner, on everything else – i.e. do NOT re-invent, or re-build the wheel!!

Are you short on time?

Use these templates to help with this Best Practice:

Strategy On One Page – Powerpoint Template

Do you need to present your strategy on one page? Do you need to communicate it 5 minutes? This template includes five one-page strategy formats. It helps you focus the message and deliver your strategy story.

See: Strategy On One Page – Powerpoint Template

Strategy Roadmap Template PowerPoint

This Strategy Roadmap Template PowerPoint shows strategic phases, starting state & target state, KPIs, and workstream activities with risk scores. Designed by professionals and used by 1,000s of strategy pros around the world.

See: Strategy Roadmap Template PowerPoint

New Product Development (NPD) Startup Template Bundle – Powerpoint & Excel

Are you working on a Startup or in New Product Development (NPD)? These MVP, Agile Release Plans, Business Model Canvas, User Story Mapping, and Roadmap templates help you and your team.

See: New Product Development (NPD) Startup Template Bundle – Powerpoint & Excel

Business Topics that support this Best Practice

Innovation Templates and Guides

AIETA PowerPoint Template – Product Adoption Conversion Funnel Guide

Do you want to increase your product adoption? Use the AIETA Powerpoint to convert awareness, interest, evaluation, trial and adoption. Cheat sheet, workshop packs and editorial guides all included.

See: AIETA PowerPoint Template – Product Adoption Conversion Funnel Guide

Product Value Prop Canvas Powerpoint Template – Both Versions with Step by Step Guidance

The Product Value Prop Canvas Powerpoint + Step by Step Guidance is a great tool to help you create your value prop canvas.

See: Product Value Prop Canvas Powerpoint Template – Both Versions with Step by Step Guidance

Hackathon Rollout Guide – Getting Ready: Generate Excitement and Avoid Mistakes (PPT & Keynote)

From “green light” through to your event day, this guide helps you roll out your Hackathon. Avoid common issues, and get pointers for a great event.

See: Hackathon Rollout Guide – Getting Ready: Generate Excitement and Avoid Mistakes (PPT & Keynote)

Hackathon Task Checklist and Status Dashboard (Excel)

Keep track of your Hackathon Event tasks: This Hackathon Task Checklist is based on years of experience, and makes event rollout simple.

See: Hackathon Task Checklist and Status Dashboard (Excel)
See all Innovation Templates and Guides

Using Hack Events and Hackathons for Innovation

Hackathon Rollout Guide – Getting Ready: Generate Excitement and Avoid Mistakes (PPT & Keynote)

From “green light” through to your event day, this guide helps you roll out your Hackathon. Avoid common issues, and get pointers for a great event.

See: Hackathon Rollout Guide – Getting Ready: Generate Excitement and Avoid Mistakes (PPT & Keynote)

Hackathon Task Checklist and Status Dashboard (Excel)

Keep track of your Hackathon Event tasks: This Hackathon Task Checklist is based on years of experience, and makes event rollout simple.

See: Hackathon Task Checklist and Status Dashboard (Excel)

Hackathon Budget Sheet Excel Template

Requirements and Costs vary massively between Hackathon events. Use this Excel Hackathon Budget Template to select which line items you need, and then to populate with real figures for your target Venue, Participant count, and aspirational format.

See: Hackathon Budget Sheet Excel Template

2 Day Hackathon Guide – Simple Step by Step – plus the mistakes to avoid

Running a 2-Day Hackathon – Use our Simple Steps and avoid common issues. Keep the event moving, and your participants happy!

See: 2 Day Hackathon Guide – Simple Step by Step – plus the mistakes to avoid
See all Using Hack Events and Hackathons for Innovation

Sales and Marketing Conversion Funnels

AIDA PowerPoint for Product Marketing Template

Do you want to create a product sales funnel? This AIDA PowerPoint will help your team focus on each step in the target customer conversion process so that you can create the right strategy and the right content to convert your prospects!

See: AIDA PowerPoint for Product Marketing Template

3Cs and 4Ps PowerPoint Marketing Cheat Sheets – plus 7Ps, 4Cs and 7Cs

The 3Cs and 4Ps PowerPoint helps you create your product’s “marketing mix” using tried and tested professional input. Cheat sheets and standard diagrams are included so that you can save time and look good quickly.

See: 3Cs and 4Ps PowerPoint Marketing Cheat Sheets – plus 7Ps, 4Cs and 7Cs

AIETA PowerPoint Template – Product Adoption Conversion Funnel Guide

Do you want to increase your product adoption? Use the AIETA Powerpoint to convert awareness, interest, evaluation, trial and adoption. Cheat sheet, workshop packs and editorial guides all included.

See: AIETA PowerPoint Template – Product Adoption Conversion Funnel Guide

Product Value Prop Canvas Powerpoint Template – Both Versions with Step by Step Guidance

The Product Value Prop Canvas Powerpoint + Step by Step Guidance is a great tool to help you create your value prop canvas.

See: Product Value Prop Canvas Powerpoint Template – Both Versions with Step by Step Guidance
See all Sales and Marketing Conversion Funnels

Leadership and Strategic Guidance

PESTELE Analysis PPT Template 2024 – with Ethical Factors

Do you want to conduct a PESTELE analysis for your business or project? Our PESTELE Analysis PPT Template 2024 is an ideal cheat sheet to support PESTELE workshops and product planning, with a special emphasis on Ethical factors.

See: PESTELE Analysis PPT Template 2024 – with Ethical Factors

STEEPLED Analysis PPT – Cheat Sheet Updated for 2024

This STEEPLED Analysis PPT with Cheat Sheet enables you to brainstorm and workshop all aspects of your product or service, in your exact market setting. The cheat sheets enable you to prompt your teams’ thinking in each STEEPLED factor area so that you can maximise your chances of successful market fit.

See: STEEPLED Analysis PPT – Cheat Sheet Updated for 2024

Lean Business Model Canvas PowerPoint with Tips and Guidance

Are you struggling with your Lean Canvas? Use this Lean Business Model Canvas Powerpoint to get help at every stage from professionals.

See: Lean Business Model Canvas PowerPoint with Tips and Guidance

The Agile Release Planning Template Discount Bundle

Are you looking for a way to create and present your Agile Release Planning? This bundle is the perfect solution. You can use Powerpoint and Excel to create an amazing plan that will help you deliver your product with confidence.

See: The Agile Release Planning Template Discount Bundle
See all Leadership and Strategic Guidance

All Business Best Practice

See all Business Best Practice here.

Created : 2020-08-25 08:31:42
Modified : 2020-09-29 21:48:04