Get PESTLE and PESTEL basics, so that you can understand key strategic external factors.
YES: PESTLE and PESTEL mean the same thing.
They both are acronyms for:
P: Political.
E: Economic.
S: Social.
T: Technological.
E: Environmental.
L: Legal.
Similar frameworks are PESTLE, PESTELE, STEEPLE, STEEPLED.
S = Social.
T = Technical.
E = Economic.
E = Environmental.
P = Political.
L = Legal.
E = Ethical.
D = Demographic.
PESTLE and PESTEL: The difference is only in the order of letters in the acronym.
- PESTEL is:
- P: Political
- E: Economic
- S: Social
- T: Technological
- E: Environmental
- L: Legal
- PESTLE is:
- P: Political
- E: Economic
- S: Social
- T: Technological
- L: Legal
- E: Environmental
PESTLE Cheat Sheet
Some Cheat Sheet items, to help you with your brainstorming.
1. Political factors : Leadership competition; Elections; Extremist movements;
2. Economic factors : interest rates; economic growth; Recession; Debt; GDP; Currency conversion rates; Investment availability; Borrowing;
3. Social factors : Health threats; Social unrest; Class; Social Mobility; Healthcare;
4. Technology factors : Innovation; IoT; AI; Robotics; Automation;
5. Legal factors : health and safety; New legislation; Competition law;
6. Environmental factors: Global warming; Extreme weather; Drought;
Are you short on time?
Use these templates to help with this Best Practice:
PESTLE Product Strategy Template (PowerPoint)
This PESTLE Product Strategy template helps inform your product roadmap with PESTLE analysis. Includes a selection of professional PESTLE Powerpoint Slides.
See: PESTLE Product Strategy Template (PowerPoint)
Product Plan Template: Roadmaps, SWOT & PESTLE (Powerpoint)
This Powerpoint Product Plan template includes 5 SWOT analysis, 6 PESTLE analysis, and 5 Product Roadmap formats to show plans with SWOT & PESTLE factors.
See: Product Plan Template: Roadmaps, SWOT & PESTLE (Powerpoint)
Keynote Roadmap Template with SWOT & PESTLE (Mac Compatible)
Keynote Roadmap Template with SWOT & PESTLE is ideal for Product Managers who want to create a Product Plan using Keynote software. Mac Compatible.
See: Keynote Roadmap Template with SWOT & PESTLE (Mac Compatible)Business Topics that support this Best Practice
Product Marketing Documents Templates
AIDA PowerPoint for Product Marketing Template
Do you want to create a product sales funnel? This AIDA PowerPoint will help your team focus on each step in the target customer conversion process so that you can create the right strategy and the right content to convert your prospects!
See: AIDA PowerPoint for Product Marketing Template
3Cs and 4Ps PowerPoint Marketing Cheat Sheets – plus 7Ps, 4Cs and 7Cs
The 3Cs and 4Ps PowerPoint helps you create your product’s “marketing mix” using tried and tested professional input. Cheat sheets and standard diagrams are included so that you can save time and look good quickly.
See: 3Cs and 4Ps PowerPoint Marketing Cheat Sheets – plus 7Ps, 4Cs and 7Cs
AIETA PowerPoint Template – Product Adoption Conversion Funnel Guide
Do you want to increase your product adoption? Use the AIETA Powerpoint to convert awareness, interest, evaluation, trial and adoption. Cheat sheet, workshop packs and editorial guides all included.
See: AIETA PowerPoint Template – Product Adoption Conversion Funnel Guide
Product Value Prop Canvas Powerpoint Template – Both Versions with Step by Step Guidance
The Product Value Prop Canvas Powerpoint + Step by Step Guidance is a great tool to help you create your value prop canvas.
See: Product Value Prop Canvas Powerpoint Template – Both Versions with Step by Step GuidancePESTLE Analysis Templates
STEEPLED Analysis Template with Cheat Sheet and Workshop PPT
STEEPLED Analysis Template with Cheat Sheet and Workshop is the perfect PPT for professionals who want to explore the latest trends in market research. The cheat sheet provides an overview of the STEEPLED framework, and the workshop template helps you to apply it in a team setting.
See: STEEPLED Analysis Template with Cheat Sheet and Workshop PPT
PESTLE Cheat Sheet
Our PESTLE Cheat Sheet has been used in 100s of countries to support PESTLE workshops and market planning. It includes updated factors relevant to 2020 and 2021
See: PESTLE Cheat Sheet
Business Roadmap Template
This Business Roadmap Template includes business planning Workstreams, risk level, SWOT, PESTLE, Timeline, Milestones and two different styles so that you can present your roadmap professionally with Powerpoint.
See: Business Roadmap Template
Powerpoint Innovation Project Transfer Template
Four professional templates to help plan and present an Innovation Transfer Project. Move your Product Prototype through to Production “Business As Usual”.
See: Powerpoint Innovation Project Transfer TemplatePESTLE / STEEPLE / PESTELE / STEEPLED Template Formats
STEEPLED Analysis Template with Cheat Sheet and Workshop PPT
STEEPLED Analysis Template with Cheat Sheet and Workshop is the perfect PPT for professionals who want to explore the latest trends in market research. The cheat sheet provides an overview of the STEEPLED framework, and the workshop template helps you to apply it in a team setting.
See: STEEPLED Analysis Template with Cheat Sheet and Workshop PPT
Strategic Planning Tools – Discount Bundle
These strategic planning tools formats have been refined by our professionals through years of experience, so that you can save time and make your planning, reporting, and communication as impressive as possible, rapidly.
See: Strategic Planning Tools – Discount Bundle
STEEPLE Cheat Sheet (2022)
Use this STEEPLE Cheat Sheet PowerPoint so that you can create your analysis rapidly. Ideal for virtual workshops too. Includes updated factors relevant to 2021.
See: STEEPLE Cheat Sheet (2022)
PESTLE Cheat Sheet
Our PESTLE Cheat Sheet has been used in 100s of countries to support PESTLE workshops and market planning. It includes updated factors relevant to 2020 and 2021
See: PESTLE Cheat Sheet
