PESTLE and PESTEL are both acronyms for a macro environmental strategic analysis process. Find out more here.
YES: PESTEL and PESTLE mean the same thing. They both are acronyms for
P: Political.
E: Economic.
S: Social.
T: Technological.
E: Environmental.
L: Legal.
The difference is only in the order of letters in the acronym.
- PESTEL is:
- P: Political
- E: Economic
- S: Social
- T: Technological
- E: Environmental
- L: Legal
- PESTLE is:
- P: Political
- E: Economic
- S: Social
- T: Technological
- L: Legal
- E: Environmental
PESTLE Cheat Sheet
Some Cheat Sheet items, to help you with your brainstorming.
- Political factors : Leadership competition; Elections; Extremist movements;
- Economic factors : interest rates; economic growth; Recession; Debt; GDP; Currency conversion rates; Investment availability; Borrowing;
- Social factors : Health threats; Social unrest; Class; Social Mobility; Healthcare;
- Technology factors : Innovation; IoT; AI; Robotics; Automation;
- Legal factors : health and safety; New legislation; Competition law;
- Environmental factors: Global warming; Extreme weather; Drought;
Short on time?
try one of these templates:
PESTLE Product Strategy Template (PowerPoint)
This PESTLE Product Strategy template helps inform your product roadmap with PESTLE analysis. Includes a selection of professional PESTLE Powerpoint Slides.
Product Plan Template: Roadmaps, SWOT & PESTLE (Powerpoint)
This Powerpoint Product Plan template includes 5 SWOT analysis, 6 PESTLE analysis, and 5 Product Roadmap formats to show plans with SWOT & PESTLE factors.
See the Product Plan Template: Roadmaps, SWOT & PESTLE (Powerpoint)
Keynote Roadmap Template with SWOT & PESTLE (Mac Compatible)
Keynote Roadmap Template with SWOT & PESTLE is ideal for Product Managers who want to create a Product Plan using Keynote software. Mac Compatible.
See the Keynote Roadmap Template with SWOT & PESTLE (Mac Compatible)
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Related Questions
How do I prioritise my market PESTLE?
Some examples of the top prompts in each area, as used by market professionals prioritising PESTLE.