PESTLE Factors

PESTLE Strategic Impact Map - part of the PESTLE Product Strategy Plan

Need help defining and prioritizing your PESTLE? Let us show you how easy it is to build out your PESTLE analysis and all the many factors that go into it.

Here are some questions we are frequently asked:

How can I create detailed PESTLE Factors?

You can use a series of questions, or a PESTLE cheat sheet, to help you and your team find the right factors to explore. Without a cheat sheet you might unwittingly forget to explore an important factor area.

What prompts can help me create PESTLE Factors?

1. Political: Look at the Government, Policy and Tax situations; what are businesses talking about?
2. Economic: Look at impacts on the company costs and profits for products and services, and estimate for both national and international.
3. Social: Look at cultural trends in the territory. These can make a significant difference.
4. Technological: Look at the R&D competitive landscape, and at new enabling technologies.
5. Legal: Check both external and internal factors here, including labour law, consumer law, operating standards, and safety standards.
6. Environmental: For the environment are you operating in, check climate concerns, geographic concerns.

How should I use my PESTLE analysis to plan?

Each of your PESTLE factors has a different effect over time. Make a roadmap with your PESTLE view, so that you can define where to take action, and where to manage risk for each PESTLE factor.

How do I document my PESTLE Political factors?

Don’t get distracted by the entire global political picture. Pick the areas that are close to your business so that you can influence your business planning. Use these questions:
Current taxation policy: Are there factors that affect your tax efficiency right now?
Future taxation policy: Similarly are there positive or negative changes due soon?
Political campaigns: What political activities will affect your business?
Political agendas: What are the governments in your trading areas prioritising? How might this affect you?
Trade deals: What international trade agendas will affect you in the foreseeable future? Most importantly, can you prepare?

How do I identify PESTLE Economic factors?

Focus on your specific business scenarios and revenue process so that you don’t become distracted by the wider economy.
Overall economic situation: Are your customers going to be more likely to use your products or less likely?
Strength of consumer spending: Is there disposable income in your customer base? Likewise, do they need your products more (or less) in the foreseeable future?
Current and future levels of government spending: Are you eligible for R&D grants, or other economic stimuli that could benefit you? Can you sell services to government departments?
Relationship to current economic trends: Will your products or services become more relevant in the near-to-midterm future? Are you favoured by patterns flowing in the economy?
Economic risk exposure: Are you reliant on fragile elements in the economy? Importantly, how much uncertainty is there around your core business?

How do I outline PESTLE Social factors?

Pay attention to changing attitudes, news and media coverage, and socio-economic patterns.
Lifestyle trends: How do patterns in the approach to home life, work and leisure affect your business? What are celebrities talking about and doing?
Demographics: What social factors related to your target customers and segments might be changing.
Consumer attitudes and opinions: Are your products or services affected by changing consumer choices or habits?
Media views: What messages from News, Sport and Media might affect your sales?
Ethical issues: Explore current changes in popular ethical topics, so that you can plot these against your products and services.
Attitudes to current events: Do your customers hold particular views? Can you segment them by these views and improve your targeting?
Memes in current affairs: What’s happening on social media that is relevant to your customers and business models?

What should I use for PESTLE Technological factors?

Relevant current and future technology innovations: How are your customer interactions going to be affected by technology? Will you have new opportunities?
The level of research funding: What funding might be available to help your R&D and speed to market?
The ways in which consumers make purchases: Will you have simpler or more efficient interactions with your customers?
Your ability to try new technology easily: How well is your data organised? Can you use APIs to harness new technology?

How to set out my PESTLE Legal factors?

Explore the areas directly relevant to your products, services and business operations:
Legislation in employment, competition and health & safety: Plot the areas that are changing in the near future so that you can see how factors might change.
Future legislation changes: Are there areas of your business that rely on current legislation that is due to change?
Changes in international law: Do you conduct businesses across borders? Similarly, are there changes in import or export law that are due soon?
Trading policies: Are there international trading policy changes upcoming?

What are important PESTLE Environmental Factors?

Explore these areas:
The level of pollution you create: What are your byproducts, and what do you dispose of?
Recycling considerations: How much do you recycle? Most importantly, can you improve this?
Global environmental pressures: What legislation might affect your Environmental factors in the near and mid-term future?

Use a PESTLE Cheat Sheet to help prompt your factors

Brainstorm your PESTLE factors with the help of this Cheat Sheet
Brainstorm your PESTLE factors with the help of this Cheat Sheet

In conclusion – to ensure you cover your

See our Pestle Cheat Sheet, or templates that include a cheat sheet: PowerPoint PESTLE template with cheat sheet, and Apple Keynote PESTLE template with cheat sheet.

Are you short on time?

Use these templates to help with this Best Practice:

PESTLE Cheat Sheet

Our PESTLE Cheat Sheet has been used in 100s of countries to support PESTLE workshops and market planning. It includes updated factors relevant to 2020 and 2021

See: PESTLE Cheat Sheet

Product Plan Template: Roadmaps, SWOT & PESTLE (Powerpoint)

This Powerpoint Product Plan template includes 5 SWOT analysis, 6 PESTLE analysis, and 5 Product Roadmap formats to show plans with SWOT & PESTLE factors.

See: Product Plan Template: Roadmaps, SWOT & PESTLE (Powerpoint)

PESTLE Product Strategy Template (PowerPoint)

This PESTLE Product Strategy template helps inform your product roadmap with PESTLE analysis. Includes a selection of professional PESTLE Powerpoint Slides.

See: PESTLE Product Strategy Template (PowerPoint)

Business Topics that support this Best Practice

PESTLE Analysis Templates

STEEPLED Analysis Template with Cheat Sheet and Workshop PPT

STEEPLED Analysis Template with Cheat Sheet and Workshop is the perfect PPT for professionals who want to explore the latest trends in market research. The cheat sheet provides an overview of the STEEPLED framework, and the workshop template helps you to apply it in a team setting.

See: STEEPLED Analysis Template with Cheat Sheet and Workshop PPT

PESTLE Cheat Sheet

Our PESTLE Cheat Sheet has been used in 100s of countries to support PESTLE workshops and market planning. It includes updated factors relevant to 2020 and 2021

See: PESTLE Cheat Sheet

Business Roadmap Template

This Business Roadmap Template includes business planning Workstreams, risk level, SWOT, PESTLE, Timeline, Milestones and two different styles so that you can present your roadmap professionally with Powerpoint.

See: Business Roadmap Template

Powerpoint Innovation Project Transfer Template

Four professional templates to help plan and present an Innovation Transfer Project. Move your Product Prototype through to Production “Business As Usual”.

See: Powerpoint Innovation Project Transfer Template
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Product Marketing Documents Templates

AIDA PowerPoint for Product Marketing Template

Do you want to create a product sales funnel? This AIDA PowerPoint will help your team focus on each step in the target customer conversion process so that you can create the right strategy and the right content to convert your prospects!

See: AIDA PowerPoint for Product Marketing Template

3Cs and 4Ps PowerPoint Marketing Cheat Sheets – plus 7Ps, 4Cs and 7Cs

The 3Cs and 4Ps PowerPoint helps you create your product’s “marketing mix” using tried and tested professional input. Cheat sheets and standard diagrams are included so that you can save time and look good quickly.

See: 3Cs and 4Ps PowerPoint Marketing Cheat Sheets – plus 7Ps, 4Cs and 7Cs

AIETA PowerPoint Template – Product Adoption Conversion Funnel Guide

Do you want to increase your product adoption? Use the AIETA Powerpoint to convert awareness, interest, evaluation, trial and adoption. Cheat sheet, workshop packs and editorial guides all included.

See: AIETA PowerPoint Template – Product Adoption Conversion Funnel Guide

Product Value Prop Canvas Powerpoint Template – Both Versions with Step by Step Guidance

The Product Value Prop Canvas Powerpoint + Step by Step Guidance is a great tool to help you create your value prop canvas.

See: Product Value Prop Canvas Powerpoint Template – Both Versions with Step by Step Guidance
See all Product Marketing Documents Templates

PESTLE / STEEPLE / PESTELE / STEEPLED Template Formats

STEEPLED Analysis Template with Cheat Sheet and Workshop PPT

STEEPLED Analysis Template with Cheat Sheet and Workshop is the perfect PPT for professionals who want to explore the latest trends in market research. The cheat sheet provides an overview of the STEEPLED framework, and the workshop template helps you to apply it in a team setting.

See: STEEPLED Analysis Template with Cheat Sheet and Workshop PPT

Strategic Planning Tools – Discount Bundle

These strategic planning tools formats have been refined by our professionals through years of experience, so that you can save time and make your planning, reporting, and communication as impressive as possible, rapidly.

See: Strategic Planning Tools – Discount Bundle

STEEPLE Cheat Sheet (2022)

Use this STEEPLE Cheat Sheet PowerPoint so that you can create your analysis rapidly. Ideal for virtual workshops too. Includes updated factors relevant to 2021.

See: STEEPLE Cheat Sheet (2022)

PESTLE Cheat Sheet

Our PESTLE Cheat Sheet has been used in 100s of countries to support PESTLE workshops and market planning. It includes updated factors relevant to 2020 and 2021

See: PESTLE Cheat Sheet
See all PESTLE / STEEPLE / PESTELE / STEEPLED Template Formats

All Business Best Practice

See all Business Best Practice here.

Created : 2020-08-25 08:04:27
Modified : 2021-03-27 15:25:29