Find the answers to common questions about PESTEL and how it should be used.
PESTEL is a framework for exploring important external factors surrounding a project or product. It is a checklist that helps you remember what to explore in your external business environment to inform your actions, and to maximise your chances of success.
It stands for:
You should use it to help you remember which factors to explore, whilst planning your project or product.
Follow this simple PESTLE how-to guide here so that you can brainstorm your PESTLE.
It should be used during project and product planning, when plans and strategy are being set. It can be used to identify your RAID items (RAID = risks, assumptions, issues and dependencies) for risk management, and also to inform strategic plans.
Most problems with PESTLE arise when you rely on it alone for your planning. You need to use other tools too! Common issues:-
1. It does not give you the full picture on its own.
2. Life changes, so it needs to be updated.
3. It can be over-simplified.
4. It requires a lot of research to identify all factors.
5. It can be quite time intensive.
Short on time?
try one of these templates:
PESTLE and PESTEL are both acronyms for a macro environmental strategic analysis process. Find out more here.
PESTEL, or PESTLE, is an analysis process to help Marketers, Strategists. Use a pestle analysis template.
Some examples of the top prompts in each area, as used by market professionals prioritising PESTLE.