How do I define PESTLE?

What is PESTEL?

Define PESTLE – find the answers to common questions, and how PESTLE should be used.

How do you define PESTLE?

PESTEL is a framework for exploring important external factors surrounding a project or product. It is a checklist that helps you remember what to explore in your external business environment to inform your actions, and to maximise your chances of success.

What does PESTLE stand for?

It stands for these common factors that affect products and projects:

Why use PESTLE?

Use PESTLE to help you remember which factors to explore, whilst planning your project or product.

How do I use PESTLE?

Follow this simple PESTLE how-to guide here so that you can brainstorm and define PESTEL.
Brainstorm your PESTLE factors with the help of this Cheat Sheet
The Pestle Cheat Sheet can be seen here.

When should I use PESTLE?

It should be used during project and product planning, when plans and strategy are being set. It can be used to identify your RAID items (RAID = risks, assumptions, issues and dependencies) for risk management, and also to inform strategic plans.

What are the problems with PESTLE?

Most problems with PESTLE arise when you rely on it alone for your planning. You need to use other tools too! Common issues:-
1. It does not give you the full picture on its own.
2. Life changes, so it needs to be updated.
3. It can be over-simplified.
4. It requires a lot of research to identify all factors.
5. It can be quite time intensive.

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PESTEL, or PESTLE, is an analysis process to help Marketers, Strategists and Product Managers avoid threats and uncover opportunities.

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Last Updated : November 6th, 2020